Birmingham Women’s and Children’s Hospital Charity is calling on everyone to wear Christmas jumpers or festive accessories on Wednesday 11 December. It’s for the charity’s Jolly Jumper Day 2024 with £2 donations by everyone taking part set to raise much-needed cash for the hospitals.
With that in mind, here’s our guide on where to shop for your Christmas jumpers across Birmingham city centre.
World’s biggest Primark
Birmingham boasts the biggest Primark store in the world that is filled with Christmas clothing from jumpers to pyjamas in High Street for all ages, as shown in the main photo.
This year, the brand has a theme of ‘Bring the joy’ and there’s a range of sweaters from traditional to fun. Dog lovers may like a bright pink jumper with a pooch that reads ‘Merry Woofmas’.
Designer Exchange
This charming boutique in Birmingham’s Great Western Arcade is packed with pre-loved designer clothes. Find something special and chic for Christmas to make you stand out from the crowd.
Stock at Birmingham’s Designer Exchange is replenished frequently and to suit the seasons. Once sold, it’s gone, so make it a regular stop-off if you like distinctive fashion and collector pieces.
Selfridges
For a festive sweater with a difference there’s designer Christmas jumpers at Selfridges department store in Bullring. You can even get a selfie in your new outfit with Paddington Bear afterwards as you’ll find him on a bench outside the store’s Medicine Cafe.
Think Scandi chic with men and women’s Christmas jumpers from Reiss, All Saints, Isabel Marant Etoile and Ralph Lauren as seen here.
TK Maxx
Battle your way through rows of options to find the ideal novelty festive jumper bargain for you at the huge store steps from Birmingham New Street Station at Bullring Link.
Expect the unexpected with woolies featuring large cats, beer bottles and even Santa on skis.
Zara
The new huge Zara store is now open in Bullring to explore. Festive jumpers ranges from those with sophisticated sequins to Jacquard knit sweaters.
River Island
A few steps away from Zara in the West Mall of Bullring is the newly revamped River Island store. It’s Red Sausage Dog Jumper has been trending but there are also knits with sparkly cocktails and Merry Christmas signs.
Urban Outfitters
For something more subtle when it comes to festive jumpers, try stylish Urban Outfitters. There’s soft wool Nordic style offerings and jumpers with sprigs of holly as a nod to the festive season.
Find the city centre store in Corporation Street, close to Birmingham’s Frankfurt Christmas Market.
Hollister
Find stylish Christmas jumpers at Hollister’s Birmingham clothing store in New Street. Options include a dog wearing its own festive knit or a fluffy jumper featuring a pair of ice skates. That would also go down nicely at Ice Skate Birmingham in Centenary Square, which runs until 5 January 2025.
How does Jolly Jumper Day make a difference?
By signing up to take part in Jolly Jumper Day here for Birmingham Children’s Hospital Charity, supporters will help make Christmas magical for young patients too poorly to go home over the festive period. Money raised ensures they and their families can still make precious memories together that will last a lifetime.
As one of only two dedicated women’s hospital in the UK and with the largest single-site maternity unit in the country, delivering more than 8,200 babies a year, anyone who chooses to take part in Jolly Jumper Day for Birmingham Women’s Hospital Charity will be supporting the 50,000 women, babies and families the hospital treats every year.
Anyone taking part should use the hashtag #JollyJumperDay on social media so the hospitals can share your photos. Sign up to take part here.
Another way you can support Birmingham Children’s Hospital Charity this year is by following instructions on each of the nine sculptures along Brum’s Christmas Reindeer Trail.
Central BID Birmingham has placed nine beautifully designed reindeer sculptures of Rudolph and his pals around the city centre. The trail runs until 6 January 2025 and you can find out more about it here.
Jolly Jumper Day takes place on Wednesday 11 December.