Clays has officially opened its doors in Birmingham’s historic Piccadilly Arcade.
Combining state-of-the-art virtual shooting technology with exceptional hospitality, Clays offers an unforgettable social experience for groups of all sizes.
Clays’ signature virtual target shooting concept transports guests to a simulated British shooting ground, delivering fun and friendly competition in a stunningly realistic setting. New and exclusive to the Birmingham venue, guests can enjoy the Clays Arcade – a fast-paced gaming concept with five quick-fire shooting games designed for smaller groups of up to five people, perfect for date nights, birthdays, or catching up with friends.
Spanning three floors, the venue can host up to 500 guests and features two large bars, resident DJs every weekend, and a relaxed yet vibrant atmosphere. The interiors at Clays Birmingham draw inspiration from the British countryside, combining greenery and rustic charm with modern design to suit any occasion—from intimate gatherings to corporate events.
Michaela Reysenn from KAI Interiors says, “Our vision for Clays was to create a space where the outdoors meets the indoors, blending the natural beauty of the British countryside with a sense of elegance and sophistication.
“From the soft pink tones inspired by clay itself to green foliage and accents throughout, every detail has been carefully curated to evoke both playfulness and premium quality.
“Subtle nods to the sport of clay shooting are present throughout the venue whether it be via the use of bespoke lighting, flooring, art, or wallpaper. We wanted to craft an immersive environment that feels vibrant, inviting, and perfectly set for an unforgettable evening of fun and celebration.”