Boots store at Birmingham Bullring has had an overhaul to triple the size of its beauty section. Here’s a first look at popular items now on sale.
It now stocks sought-after iconic and celebrity brands from Ariana Grande, Rihanna and Rita Ora. There’s also favourites from Bubble to Nars – but among items flying off the shelves is Milk Makeup.
A huge range of The Ordinary, Supergoop and Sol De Janeiro products are now in prime position. Plus the Boots in the West Mall of the shopping centre is also stocking MAC make-up, Bronzi drops, Drunk Elephant and Kiehls.
Rihanna’s Fenty Beauty and Fenty Skin are new to the Bullring store as are REM Beauty products by pop singer Ariana Grande. Grande’s fragrances such as Love Notes are already proving popular in Birmingham.
Other celebrity perfumes that can be bought in Boots stores include fragrances from Britney Spears, Billie Eilish and Kylie Jenner. While Water Bank moisturiser used by Molly Mae Hague is also attracting shoppers to the store along with Rita Ora’s Typebea hair growth products.
The Birmingham Boots has become one of its first stores in the UK to stock Korean beauty brand Laneige. The lip sleeping mask in candy cane is particularly popular, selling out regularly, as does rice and probiotics SPF Beauty of Joseon. See more of the Boots new-look store in the photo gallery below.
Shoppers can get advice and recommendations across many brands from specialists at a new Beauty Studio area in Boots at Bullring. Make-up techniques and tips are also available for those seeking a new look.
Other top brands now in-store include Kerastase, Rituals and Aveda that has launched its mini travel exclusives in Boots.
The pharmacy area has also been overhauled at Boots Bullring to make it more welcoming.
The Boots in High Street in Birmingham city centre is also selling many of the same beauty brands, including products by Love Island’s Ella Thomas, which can also be bought at Boots’ online store.