Central BID understands the need to drive footfall across all areas of central Birmingham.

To support the need for increased visitor numbers the BID delivers relevant and engaging campaigns that promote Birmingham as a great place to visit utilising eye-catching artwork, targeted social media and online promotion.

Throughout Christmas and Summer high-footfall periods, the BID brings colour and fun to Birmingham with the stunning sculpture trails in partnership with Wild in Art.

Families travel from far and wide to take selfies and support Birmingham Children’s Hospital Charity with donations.

Trails include The Snowman and Snowdogs, inspired by Raymond Briggs’ classic The Snowman stories, Brum’s Penguin Parade, plus new trails planned for 2024 and beyond.

Throughout 2022 a whole range of cultural events and an amazing summer of sport was enjoyed across Birmingham and the West Midlands when the Birmingham 2022 Commonwealth Games arrived. Central BID worked with event organisers to ensure Birmingham was ready to welcome the thousands of extra visitors and the worldwide TV audience the Games brought to Birmingham.