Birmingham’s huge week of new shop openings in Christmas countdown

bull statue in black and white outfit

Birmingham is marking one of its biggest week’s for new shop openings in the run up to Christmas.

Shoppers will be able to browse new world renowned stores in Birmingham city centre as the festive season approaches. Long-awaited Sephora beauty store and a larger Zara are among them,

Prestigious luxury jewellery and watch showroom, Rudell The Jewellers, opened today, 11 November, in New Street. Birmingham’s Lord Mayor Councillor Ken Wood cut the ribbon to declare open the ‘exclusive home’ of Patek Philippe Swiss luxury watches in the city.

Earrings, necklaces and other fine jewellery from some of the world’s most prestigious jewellery brands including Chopard are for sale at the glamorous new store, shown below.

Over at Bullring, even the famous Bull was getting in on the action, dressed up in the black and white branding of Sephora. The beauty giant opens its Birmingham store to customers on Wednesday, 13 November on Level 3 of the West Mall.

The day after, on Thursday, 14 November, a new, larger Zara store opens in Bullring on the same floor and close to Sephora. It is directly above Marks & Spencer.

Adding to the excitement is the reopening of River Island after a major revamp. It is also on Level 3 of the West Mall at Bullring.

frontage of store
The new look River Island at Bullring

Boots at Bullring has also finished an overhaul to make its beauty department larger, tripling it in size. Celebrity and iconic skincare, perfume and other beauty brands are now stocked at the store.

Shoppers can now get Rihanna’s Fenty Beauty and Fenty Skin in-store along with a range of MAC make-up, Sol De Janeiro, Laneige and The Ordinary.

The new shops come after recent Birmingham openings of toy store Pop Mart, SDMN Sidemen Clothing and K-beauty brand Pureseoul at Bullring.