There will be an extra special reason to visit central Bear-mingham this summer when Central BID Birmingham installs its latest stunning sculpture trail.
Ten beautifully designed bears will be on display across the city centre for families to enjoy, take photographs and support Birmingham Children’s Hospital Charity at the same time.
The stunning trail is due to be installed on July 1 and will remain in place throughout the summer school holidays.
The ‘We’re going on a Bear Hunt’ art trail is inspired by the award-wining animation, based on the much-loved picture book We’re Going on a Bear Hunt by Michael Rosen and illustrated by Helen Oxenbury.
Families will be able to see the bears at Piccadilly Arcade, Great Western Arcade, Bullring, Mailbox, Corporation Street and lots of other city centre spots.
Central BID will be releasing a special trail map for families to follow and find all ten bears at the different locations.
Central BID Birmingham is the Business Improvement District for the city centre retail and leisure area, and is working with art producer Wild in Art, and the world’s leading independent publisher of children’s books, Walker Books, to embark on this latest creative partnership for the summer of 2024.
Decorated by artists, designers and illustrators, the giant bears on the trail celebrate the vibrancy, culture and creativity of Birmingham, taking visitors and locals alike on a family-friendly trail of discovery around the city, highlighting iconic spots and hidden gems.
We’re Going on a Bear Hunt is the latest in a series of popular sculpture trails installed by Central BID. Previous trails include Snowdogs Discover Birmingham, Brum’s Penguin Parade and Walking with the Snowman, inspired by the timeless stories of Raymond Briggs.
Sam Watson, Chair, Central BID Birmingham, said: “We know how popular our seasonal sculpture trails are with families from across the Midlands visiting the city centre for a selfie while shopping.
“We can’t wait to install this latest children’s classic We’re Going on a Bear Hunt this summer and to see more smiling faces across the city centre.”
Charlie Langhorne, Managing Director and Co-founder of Wild in Art said: “We’re delighted to be working with Central BID and Walker Books to bring the much-loved We’re Going on a Bear Hunt to life through a 3D canvas.
“The partnership is a great endorsement of the cultural benefits of our events, which bring fun, free, art galleries to communities and unique opportunities for artists and brands to reach new audiences.”