Aspen Flora has quickly bloomed into a Birmingham success story. Entrepreneur Tadas Pustelnikovas started out selling flowers on a bike in the city, before moving on to a stall at Moor Street Station and now a flagship store at New Street station.
With two rail station stores, Aspen Flora’s heavenly scents from its bouquets have been luring in commuters but now also have a regular following for regular deliveries, weddings and to decorate other businesses.
Fresh flowers come in direct from Holland two days a week and are created by hand by head florist Zaisha and the team. They aim to make their stunning bouquets individual and heavily personalised at the pretty shop by the Stephenson Street entrance to New Street station.
Tadas, aged 32, from Digbeth, whose birthday is aptly on Valentine’s Day, also said he’s only city centre florist selling ‘super-sized’ single red roses from Colombia that are 90cm long and cost £15 each.
While prices for bouquets start from £25, Aspen Flora has also had an order for 100 roses costing £550 from a romantic man sending flowers to his girlfriend working in the perfume section of Selfridges.
The store also holds flower arranging masterclasses for companies on request and recently did several for Jo Malone in Selfridges. It has also supplied displays to shops hotels including Canada Goose in The Bullring, The Grand Hotel, Radisson Blu and The Burlington.
“We are all about having good quality, high-end flowers from reputable farms and want to bring the best to Birmingham,” said Tadas, who is also a fashion designer. “Our bouquets are all about being unique and constantly offering something new.
“Flowers can mean a lot and we get people who come in for ‘apology flowers’. It’s lovely when I get a call afterwards from someone saying ‘thank you so much, we’ve now made up after an argument’.”
Aspen Flora is open every day from 8am until around 7pm from Monday to Thursday, to 8pm or later if busy on Fridays and Saturdays and around 6pm on Sundays.